For breweries, taprooms, cideries, and craft beverage brands
Brewery merch produced like product, not promo.
Taproom retail tees, hats, and hoodies your customers actually buy — plus front-of-house staff polos, brewery jackets, and event capsules. Branded neck labels, retail-grade decoration, low minimum.
Why this matters for brewery merch
Brewery merch is one of the highest-margin lines on the taproom counter, but only when the goods feel like a real beer-brand product instead of a polyester shirt with a logo on it. The goods compete against retail apparel customers also buy, so the fabric weight, the print quality, and the neck label all matter.
What we run
Taproom retail
Tees, hats, hoodies, and totes that sell at the bar. Heavyweight cotton, real screen print or DTF, branded neck labels — finished like a streetwear release rather than promo merchandise.
Front-of-house and brew team apparel
Staff polos, embroidered chest hits, brewery-day jackets and hats. Fabrics that survive a wet brewhouse shift and a long Saturday on the taproom floor.
Most-relevant products
The brand-stack finish
Every order ships with the same four-touchpoint private-label treatment — branded neck label, care/side label, decoration matched to the fabric, and packaging that does some work in the unboxing. Read the longer explanation on what private-label means or how the neck-label options work.
Common questions
What's the minimum order for brewery merch?
Low minimums per style and color. A typical taproom retail run is 40 of a flagship tee in two colors (so two SKUs, 80 pieces), plus 40 dad hats with embroidered logo.
Can the staff uniform polo and the retail tee be in the same order?
Yes — mixed batches are common. Each style/color pair counts as its own SKU against our low-MOQ floor; consolidating the run keeps lead time and shipping simpler.
Do you do limited-release / seasonal capsule merch?
Yes — small seasonal releases (summer hazy IPA tee, fall pumpkin-ale hoodie) are exactly what our low-MOQ floor is built for. You can run a tight capsule, see how it sells, then reorder if the design hits.
What about can-collar packaging or bottle-related merch?
We focus on apparel, bags, and headwear. Branded packaging adjuncts (sticker seals, hangtags) ship with the apparel orders. For glassware or bottle-specific items, we're not the right shop — but we can recommend a partner.
Ready to spec a run?
Open the studio, pick a blank, drop in your logo, and submit. Sales replies within one business day.
Open the studio