For coffee shops, cafes, roasters, and specialty coffee brands
Coffee shop and cafe merch — staff and retail, both finished right.
Retail tees and hats your regulars buy, branded staff aprons and tees that survive the bar shift, plus tote bags for the grab-and-go program. Branded neck labels and retail-grade finishing on every piece, low minimum.
Why this matters for coffee shop merch
Coffee culture is brand-aware in a way most service categories aren't — the regulars wearing the cafe's tee on the weekend are part of the marketing. The merch needs to feel like something a coffee buyer actually wants to wear (not a stiff promo shirt) and survive the morning rush behind the bar.
What we run
Front-of-bar staff
Tees, polos, aprons, and hats for baristas. Cotton or cotton-blend that handles steam, espresso splatter, and a thousand wash cycles. Embroidered chest marks and printed neck labels.
Retail merch the regulars buy
Heavyweight cotton tees, dad hats, and tote bags merchandised on the counter. Branded like a roaster's actual product line — because for the buyer, it is.
Most-relevant products
The brand-stack finish
Every order ships with the same four-touchpoint private-label treatment — branded neck label, care/side label, decoration matched to the fabric, and packaging that does some work in the unboxing. Read the longer explanation on what private-label means or how the neck-label options work.
Common questions
What's the minimum order for cafe merch?
Low minimums per style and color. Common starter run: 40 staff tees, 40 retail tees in a different color, 40 dad hats — 120 pieces total across three SKUs.
Do you do aprons?
Cross-body and waist aprons are available on request as part of a larger order. We don't list them in the main catalog but can source the right blank and decorate it to match the tees and hats.
Can the retail tote bag carry a custom neighborhood map or seasonal art?
Yes — tote bags screen-print well, including detailed line work. Seasonal capsule totes are an easy win because the per-piece cost stays low and the print area carries detailed art comfortably.
How do single-origin or seasonal releases pair with merch drops?
Run the apparel as a tight small-batch capsule timed with the coffee release. Same artwork on a tee and a tote, sold for the duration of the offering, then archived. Keeps the merch program fresh without overcommitting inventory.
Ready to spec a run?
Open the studio, pick a blank, drop in your logo, and submit. Sales replies within one business day.
Open the studio