For wineries, distilleries, vineyards, and craft beverage producers
Winery and distillery merch — tasting room retail and staff apparel.
Tasting-room retail tees and hats your visitors take home, branded staff polos and aprons for the cellar door, and dated capsules for harvest, release events, and wine-club shipments. Private-label finished, low minimum.
Why this matters for winery and distillery merch
Tasting-room retail is a high-margin moment because the visitor is already in love with the brand — they came for the tasting and they're shopping for a souvenir. The merch needs to feel like a real apparel piece (not a tourist-shop tee with a logo on it) so the visitor will actually wear it home, where it keeps doing the brand's work.
What we run
Tasting-room retail capsules
Heavyweight cotton tees, dad hats, hoodies, and totes merchandised on the cellar-door retail wall. Branded like a streetwear capsule because the visitor is buying it as a real piece of apparel.
Cellar-door staff and harvest-day apparel
Embroidered polos and aprons for staff. Dated harvest-day or release-event capsules for staff and the wine club.
Most-relevant products
The brand-stack finish
Every order ships with the same four-touchpoint private-label treatment — branded neck label, care/side label, decoration matched to the fabric, and packaging that does some work in the unboxing. Read the longer explanation on what private-label means or how the neck-label options work.
Common questions
What's the minimum order for winery merch?
Low minimums per style and color. Common cellar-door starter run: 40 tees in two colors, 40 dad hats with embroidered logo — 120 pieces across three SKUs.
Can we do harvest-year-dated capsules?
Yes — vintage-dated tees and hats are exactly what our low-MOQ floor is built for. You can produce a harvest capsule that sells through the year of release, then archives, with the next year's capsule taking over.
What about wine-club exclusive merch?
Wine-club-only capsules work well at our low-MOQ floor — small enough to fit the club roster, exclusive enough to feel like a real members-only benefit.
Do you produce branded glassware, bottle accessories, or wine totes?
We focus on apparel, hats, and bags. We do produce branded canvas wine totes (typically 2-bottle and 6-bottle carry styles) — those work cleanly alongside a tasting-room retail program. For glassware or bottle-specific items, we're not the right shop.
Ready to spec a run?
Open the studio, pick a blank, drop in your logo, and submit. Sales replies within one business day.
Open the studio